“Marketing is not just billboards and TV ads anymore. Nowadays, the Internet is the primary source for gathering information, so search engine optimization has to be part of your marketing strategy in order for you to stay relevant online.” –Author Unknown
With most of your prospective customers and potential buyers lurking online, it would really be to the detriment of your company or business if you failed to incorporate search engine optimization (SEO for brevity) to your online marketing strategy.
So, granted that you have decided to go with it and integrate the best techniques and techniques known to SEO. In fact, you might have even hired the best digital marketing agency in the Philippines to aid you in your endeavor, but still, you seem not to be ranking. What are you doing wrong? Where exactly are you failing? Well, it might surprise you to find out that a vast majority of people do not actually click past the first page of the search results. In this regard, ranking at the top or at least having your website appear on the very first page is paramount to your SEO strategy. Today, merely getting indexed by search engines such as Google, Yahoo and Bing no longer cut it. Sure, you might easily overlook your mistakes by shrugging them off as something that normally happens. However, bear in mind that this can have a domino effect on your online marketing campaign. In any case, here are some of the many reasons why your SEO may not be working:
1.) You do not have a strategy
As with any marketing campaign, it is imperative to have a strategy. The same can be said about your online marketing plan. In fact, having a strategy is integral to your SEO campaign as this would enable you to better understand your online presence. Once you have done just that, you would then be able to determine what sort of measures and steps you need to take to improve your search ranking and your traffic. Operating sans a strategy would make it even harder for you to measure whether or not your efforts are failing.
2.) You are not targeting the right keywords
Keywords are the very foundation of any SEO technique or tactic—so much so that it requires meticulous effort to identify which ones you would need in order to rank. In this regard, you should never arbitrarily select your keywords. Identify those keywords that would best fit your business and would be most desirable. Remember, just because your service is all-encompassing does not mean that it does not have a core focus. After all, you need to set your brand apart. Identify what that is and widen your scope.
3.) You do not utilize social media
If you are not leveraging on social media then you are missing out by a lot. Most people today do not only have social media profiles, but most of them would actually spend a significant amount of time lurking within its pages. In fact, some of them would even stay perpetually connected to the website via an app. As an entrepreneur with sound business acumen, you should be exploiting this fact. Include social media in your marketing plans and see your numbers and your ranking positively change.
4.) Your content is poorly written
Your website is often an introduction to what a visitor can expect from your business or company. In this regard, good and compelling content is critical. In some cases, one might even say it can make or break a sale or contribute to the success or failure of a company. If you wish to get the most out of your online marketing, then be sure to write a lot of engaging content that is relevant and riveting as well. People are searching for information, so ensure that you would address their queries and adequately deliver as well.